Our approach

We're consultants who prefer their hands dirty.

From zero to one hundred, we help companies integrate, organize, enrich and use their 1st party data. And then, monetize it within our network.

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1st Party Data Strategy

Get the most out of the data that you already collect. Extract value from your most hidden asset.

MarTech & AdTech stack definition

We can update your company "operating system" by arming you with the latest tech stack.

Target Diamond Record

Define which data could impact your business in your TDR, and turn it into a progressive profiling tool.

Update your team's OS

Upgrade your team level for being comfortable within the conversation of 1st party data & media.

This is why talent rules!

Without the right people, platforms and processes are useless.

Specialized talent isn't like any other talent.
It requires inspiration, flexibility and a clear, challenging path to growth. Let's talk about it.

Training On The Job

Courses without execution builds no knowledge. That's why we train by working, not classes.

Proven experience

We've hired and trained more than 200 specialists.

T-Shaped Talent

A practical methodology for teams of ambitious digital & data specialists that want to grow.

"Healthy bacteria"

We infuse digital & data mindset by working with the natural champions of your company.

End to end support

We define the role, the tasks and deliverables, we interview and recommend the final hire.

Interoperability

As a healthy-bacteria, high-performance teams needs to fit in.
We can help with this too.

Clarity trumps complexity

Methodology so useful, that can be applied right away.

As you, we hate consultants who makes things much more complex, simply to justify their hourly rates. We use our common sense.

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1st Party Data Strategy

A 6 Steps framework that helps you build a 1st party data machine, from collection to use.

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Well-defined use cases

Use cases are the fundamental definition that guides the 1st party data strategy. Do them well.

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If I knew ______, I could ______.

In this practical workshop, we generate both strategic data requirements and useful marketing initiatives.

Data-Driven Creativity

Yep. The same claim that's been around for more than 10 years, now it's achievable, required and useful.

1st Party Data OS Update

For brands and agencies, we've designed a program that updates your team's domain of 1st Party Data.

Ad hoc medthodologies

Some companies and teams won't fit into our existent methodologies. For them, we can design something new.