We see that as the world becomes more uncertain, the more data companies need to acquire customers; to make decisions, to design their strategies.
As cookies are dying, the more aware companies are that they need to have their 1st Party Data organized, complete and available in order to optimize their marketing budgets.
We're going to need more and more data, and also to know how it's captured, how it's used, how much it's worth and how to charge for it.
And that's where we come in.